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London Eye Charter
Since opening in March 2000 The Merlin Entertainments London Eye has become an iconic landmark and symbol of modern Britain. The London Eye is the UK's most popular paid for visitor attraction, visited by over 3.5 million people a year.
A breathtaking feat of design and engineering, passengers in the London Eye's capsules can see up to 40 kilometres in all directions.
The London Eye is the vision of David Marks and Julia Barfield, a husband and wife architect team. The wheel design was used as a metaphor for the end of the 20th century, and time turning into the new millennium.
Back in 2000, the London Eye was known as the Millennium Wheel. At that time, British Airways was the main sponsor, and up until November 2005 they were joint shareholders with Marks Barfield Architects and The Tussauds Group. British Airways also privately funded the London Eye project from the early stages of conception.
Today, the London Eye is operated by the London Eye Company Limited, a Merlin Entertainments Group Company.
The most luxurious way to arrive or depart from the London Eye pier is on board our Princess V48 with a glass of Champagne in hand.
Please see our Charter Guide Pricelist page for more details on our prices